Category: Marketing Tools
10 Examples of Successful Co-Branding Partnerships (And Why They’re So Great)
In fact, these brands still create new co-branded products to this day.
Co-branding is a strategic marketing and advertising partnership between two b ...
How to Use Webinars for Every Stage of the Customer Journey
One of the things I love most about them is that you can use webinars for every stage of the customer journey by altering the intent of the content as ...
What Exactly Is a Content Marketing Strategy?
What Exactly Is a Content Marketing Strategy?.
But – what does a content marketing strategy look like?
Define Your Content Goals and Priorities What d ...
How We’re Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment
How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment.
Social media algorithms are designed to serve audiences up the ...
Should Glassdoor Reviews Influence Your Next Career Move as a Marketer?
Glassdoor is an anonymous online review site that allows workers to evaluate and rate their employers.
You may have also been advised to approach site ...
7 Brands Already Using Chatbots in Their Marketing
7 Brands Already Using Chatbots in Their Marketing.
They might seem like "the simpletons of the artificial intelligence world," but chatbots offer mar ...
Revive and Re-purpose: How to Use Old Content for Better Results
As a content developer or content creator, developing interesting posts and detailed information is indeed an arduous task.
A lot of different factors ...
How Workplaces Get Diversity Training Wrong
How Workplaces Get Diversity Training Wrong.
Companies in the top quartile for gender diversity were also 15% more likely to have returns above their ...
Weekend Reading: “The Analytical Marketer” by Adele Sweetwood
Weekend Reading: “The Analytical Marketer” by Adele Sweetwood.
For the 133rd episode of The Marketing Book Podcast, I interviewed Adele Sweetwood, aut ...
6 Psychology-Backed Hacks for Making Engaging Videos
6 Psychology-Backed Hacks for Making Engaging Videos.
At HubSpot, our one-minute Facebook videos usually receive more views than our longer videos.
Fa ...