Category: Marketing Tools

July Social Media News: Snapchat Links, Instagram Photo Replies & More
July Social Media News: Snapchat Links, Instagram Photo Replies & More.
From Facebook to Snapchat, from new product launches to small tweaks, here's a ...

Boost The Bottom Line With Pragmatic and Agile Marketing
Pragmatic Roadmapping, a methodology that then helps teams sort through scored projects to create the ideal sequencing.
How to Use Pragmatic Marketing ...

11 Powerful Approaches to Marketing Highly Unsexy Products
11 Powerful Approaches to Marketing Highly Unsexy Products.
Define the problem that you're solving Instead of telling people about the reasons that th ...

Is Podcasting for You?
Is Podcasting for You?.
Podcasting, both appearing on them and producing your own, is a solid small business marketing tactic and I’ve been trying to ...

How to Decide What to Blog About: 6 Data-Driven Tactics for Choosing Blog Topics
But just because we like our own post, doesn't mean our audience wants to read it.
6 Data-driven Tactics for Choosing Blog Topics 1) Find Out What Alr ...

5 Ways That Companies are Screwing Up Their eCommerce Growth
Harris warns that eCommerce companies should not hesitate to expand their marketing to multiple channels or they could be missing out on untapped reve ...

The Martech Purchase Process: How Buyers Evaluate Vendors
The Martech Purchase Process: How Buyers Evaluate Vendors.
Prospective buyers of marketing technologies rank demos, test drives, and self-driven onlin ...

The Five Pillars of a Solid Digital Marketing Strategy That Endures
Literature about the importance of digital strategy is starting to reach fever pitch as marketers prepare to spend over $100 billion on digital by 201 ...

What Exactly Is Customer Lifetime Value and Why Should You Care?
What Exactly Is Customer Lifetime Value and Why Should You Care?.
This number might change the way you look at how much you are willing to invest to g ...
