Influencer Marketing The four primary influencer marketing channels are YouTube, Instagram, Facebook Groups, and blogs. Smaller influencers on YouTube, Instagram, Facebook Groups, and third-party blogs are often affordable. Sometimes merchants can negotiate a barter, to exchange an influencer’s promotion for the merchant’s products. Videos on YouTube’s have the most extended lifespan of all influencer channels. Google Ads Invest in pay-per-click ads on Google only if you have quality products with at least 250 percent markup margins. Google Shopping ads are highly visual. For success, make sure that your products have unique designs and features with competitive pricing. Facebook Ads Facebook ads are popular. Advertise that content on Facebook. After that, follow up with well-crafted promotional and informational email campaigns.
Smaller fashion and lifestyle merchants typically have limited budgets. They must advertise wisely. There’s the cost of the advertising itself, as well as the expense of creating the strategy, the message, and the design. Moreover, merchants need to monitor and tweak all campaigns to maximize return on investment.
Adverting can be an excellent acquisition source. But in my experience, it works best for merchants with unique products, larger margins, and the ability to follow up with prospects.
Without well-structured follow-up email campaigns — transactional, informational, and promotional — and retargeting, your advertisement money will likely go down to drain. New customers will forget about their purchases and will revert to their prior shopping sources.
Thus, small companies on shoestring budgets would be better off to grow organically via search engine optimization, social media, and email. Those channels, to be sure, are time and labor intensive. But the efforts will pay off.
However, if you have the resources to invest in advertising, consider the following channels.
Influencer Marketing
The four primary influencer marketing channels are YouTube, Instagram, Facebook Groups, and blogs. Influencer marketing can produce strong ROI for specific products and niches. Smaller influencers on YouTube, Instagram, Facebook Groups, and third-party blogs are often affordable. Sometimes merchants can negotiate a barter, to exchange an influencer’s promotion for the merchant’s products.
YouTube. To evaluate a potential YouTube channel, make sure (a) it’s active, (b) subscribers belong to your target market, (c) they live in a territory where you store ships, and (d) they are engaged in the channel. Videos on YouTube’s have the most extended lifespan of all influencer channels.
Instagram promotions have the shortest lifespan. But they are much cheaper, typically, than promotions…
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