Millennial Males are Turning to YouTube and Facebook for Football Views and News. Did you know that football videos generated a massive 23 Billion online video views between May 2016 and May 2017? Tubular Labs, in conjunction with Brave Bison, an independent digital media and social video broadcaster, has released a new report on the performance of football videos online. The study analysed videos uploaded to YouTube and Facebook between 06/01/2016 and 05/31/2017, and highlights the fact that on YouTube, views of soccer-related content have grown 36% year-on-year, while soccer-related views on Facebook increased by 19%. So, who is watching football online? Fans that can’t attend matches in person have been able to follow their local and national teams on terrestrial and cable TV. But with such a demand for football content, fans have inevitably turned towards online video to catch up on games, take a look behind the scenes at clubs and players, and follow up-to-the-minute analysis from pundits. Football 2017: The impact of Live-streaming For most fans, nothing beats the excitement of watching a live match. Although live-streamed soccer content makes up less than 1% of football-focused video content, the engagement rate is twice that of pre-recorded content. Download Our New Report About Football Videos on YouTube & Facebook If you want to know more about how well football related video content performs on the main social video platforms, then please download the full report below.
Association football (AKA soccer), is one of the most popular sports in the world, both in terms of participants and observers. Over 250 Million players in over 200 countries play the beautiful game, and 1 Billion TV viewers tuned in to watch Germany beat Argentina in the 2014 FIFA World Cup.
But viewers aren’t just turning to terrestrial or cable TV to keep up with their favorite local and national teams. Did you know that football videos generated a massive 23 Billion online video views between May 2016 and May 2017? Tubular Labs, in conjunction with Brave Bison, an independent digital media and social video broadcaster, has released a new report on the performance of football videos online. The study analysed videos uploaded to YouTube and Facebook between 06/01/2016 and 05/31/2017, and highlights the fact that on YouTube, views of soccer-related content have grown 36% year-on-year, while soccer-related views on Facebook increased by 19%. Videos about football also have one of the highest engagement rates (only comedy and gaming content rank higher), with viewers liking, sharing, and commenting on a wide range of content within the category.
So, who is watching football online? The research shows the audience is overwhelmingly male (94%), with 66% aged under 34 years old. Fans that can’t attend matches in person have been able to follow their local and national teams on terrestrial and cable TV. But with such a demand for football content, fans have inevitably turned towards online video to catch up on games, take a look behind the scenes at clubs and players, and follow up-to-the-minute analysis from pundits. So,…
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