Category: Marketing Tools
6 Content Marketing Research Tools You’ll Fall in Love With
If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert.
Click on ‘co ...
6 Digital Storytelling Lessons from Pottermore
6 Digital Storytelling Lessons from Pottermore.
6 Lessons in Digital Storytelling from J.K. Rowling 1) Offer Unique, Exclusive Content Pottermore is t ...
Will Organizational Culture Ever Catch Up with Technology?
The pace of technological innovation today isn’t just fast.
One that is better able to work with the extremely evolved technology that we have availab ...
How to Set Up Your Own Online Book Tour
You want to be familiar with both the hosts and their platforms when you pitch.
Step 3: Start Interacting with Potential Hosts and Audiences Once you’ ...
10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot
10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot.
Instead, I ended up with a weird chatbot, a novelty phone, and several ...
Why HR Is The New Marketing
Why HR Is The New Marketing.
Is HR the new Marketing?
These effective companies are actually activating employees as a new marketing channel to achiev ...
5 things to keep in mind while building backlinks
I’ll list some of them just in case: backlinks from the sites with the bad reputation or even banned sites; backlinks from sites with irrelevant niche ...
Onboarding Checklist: A 90-Day Framework for Content Teams
Below, we’ve outlined a process you can put into practice for a new content team member’s first 90 days on the job -- a period of time when 20% of tur ...
Is Your Content Marketing Aligned with Your Buyer Journey?
Is Your Content Marketing Aligned with Your Buyer Journey?.
If it’s not properly geared to guide people down the sales funnel, it won’t gain traction, ...
6 Tricks to Help Your Team Run More Efficiently
When asked to name what we want to see more of in the workplace, many of us will say efficiency.
Imagine a wholly inefficient team in your workplace.
...