Category: Social Media Marketing
Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps
Facebook Weighs Ad-Free Subscription Option Facebook is considering an ad-free paid subscription option for users, and has recently conducted market r ...
How the Miami Dolphins Generated $4 Million in Sales Using Facebook Video
Nowadays, social media content can play an integral role in lead generation for businesses of all sizes.
Look no further than the NFL’s Miami Dolphins ...
5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t
Buyers are increasingly self-directed in their research and purchasing decisions, taking their questions to search engines to find answers.
Successful ...
What the GDPR Means to Social Media Marketers
In this post, I’ll share some benefits of the GDPR for your business and your customers.
What is the GDPR?
So if you are a business with customers in ...
Anatomy of a Top-Performing Instagram Post
After many years of posting content on Hootsuite’s Instagram, we’ve been able to identify the common qualities of our top-performing posts.
We’ll also ...
5 Ways to Turn Your Passions Into Profits Online
The result of snow collapsing my porch wasn’t pretty.
That’s because on YouTube, there are tons and tons of informational videos on everything from ho ...
Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent
are credited with creating the first rudimentary postal system, a system described by Greek historian Herodotus as being complete with riders and hors ...
Digital Marketing News: Video Ad Spend Up, Snap’s Unskippable Ads, & Instagram’s Latest
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth Social media and digital video advertising spending wil ...
5 Important Announcements From F8 2018: A Focus on Smaller Communities And The Future of the News Feed
F8 is one of the most important conferences of the year for the social media world.
Here are five key updates from F8 2018 and some thoughts on what F ...
Redesigning Your Website? Make Sure SEO & Content Have a Seat at Website Migration Table
But SEO can’t stand alone—it needs a content lens to ensure a solid performance after the switch is flipped.
Better Together: Content + SEO for Migrat ...