Category: Social Media Marketing

Social Media Marketing Benchmarks: What Works & Where to Focus
Social media marketers, how are you feeling?
Read: Death of Facebook Organic Reach = New Opportunities for Influencer Marketing #2 – More Posting Does ...

How to Advertise on Instagram: A Guide for Marketers
More than two million companies use Instagram ads to reach audiences, engage followers, and promote their products.
Types of Instagram ads Instagram o ...

Crushing Conclusions: Why Content Marketers Shouldn’t Skip the Ending
We marketing writers spend a lot of time crafting a piece of content.
3 Reasons Conclusions Deserve Content Marketing Care #1 – Content consumption is ...

A Small-Business Guide to Facebook Insights (Infographic)
Image credit: JONATHAN NACKSTRAND | AFP | Getty Images Opinions expressed by Entrepreneur contributors are their own.
Facebook is more than just statu ...

Snapchat Introduces a Group Video Call Feature
Plus, 82Labs raises $8 million, and a self-care startup raises $5 million.
Opinions expressed by Entrepreneur contributors are their own.
You tap the ...

Digital Marketing News: CMO Diversity Shortfalls, Goo.gl Retirement, Facebook’s New A/B Tests
Brands Fail to Meet the ANA’s Diversity Goals, Too Progress has been strong in CMO gender balance while ethnic diversity continues to face significant ...

Mark Zuckerberg Says There’s No Quick Fix for Facebook’s Issues
Image credit: Bloomberg / Contributor | Getty Images For all of Facebook’s efforts to stop election interference and other attempts to manipulate user ...

How Much Does Social Media Influencer Marketing Cost?
Do you know how much an influencer marketing campaign costs?
When influencers can get their followers to engage with their social media posts, the inf ...

Why Social Media is Your Most Important Customer Service Tool
If you already have social media presence, it’s important that you are active and responsive.
You can do so much through social media.
Social Media Le ...
![Seven Simple Ways to Increase Customer Retention Using Social Media [Infographic] Seven Simple Ways to Increase Customer Retention Using Social Media [Infographic]](http://www.marketinghub.today/wp-content/uploads/2018/04/seven-simple-ways-to-increase-customer-retention-using-social-media-infographic.jpg)
Seven Simple Ways to Increase Customer Retention Using Social Media [Infographic]
Marketers are familiar with customer acquisition and customer retention.
Both are necessary for businesses, but the latter generally costs less and in ...