Category: Social Media Marketing
Be the Best Answer: 5 Steps to Grow Influence for Your Brand
Both of these brands build their own influence with audiences they’re trying to reach and engage by partnering on content with influencers that alread ...
#SocialSkim: Facebook’s Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week
In this week's 'Skim: why Facebook's latest algorithm change serves as a stark reminder to advertisers that they don't hold all the power; Facebook in ...
4 Simple Ways to Grow Your Brand on Instagram
Having a smart mobile marketing strategy is an important part of building your personal brand online.
Instagram is one of the most widely used network ...
The Self-Esteem Movement: Why Marketers Want You to Love Yourself (and How They Sometimes Fail)
Think about Lane Bryant’s #ImNoAngel campaign, which ended up earning the company $7 million in incremental sales after months of drought.
With a self ...
Why the TSA — Yes, the One at the Airport — Is Actually Amazing at Instagram
Quite a lot, when it comes to changing the conversation about your reputation, using the resources you have at your disposal and approaching everythin ...
When a Client Rips You on Social Media, Respond Like Kathy Griffin’s Attorney
Image credit: Frederick M. Brown | Getty Images I don't know why Kathy Griffin is so angry with her attorney and maybe it's for good reason.
What's im ...
How to Create a Social Media Marketing Plan From Scratch
We’ve shared before about different parts of a social media strategy—the data and research and personal experience behind what works on social media. ...
How and When Brands Should Chime in on Important Issues Such as #MeToo
Over the past few months, we’ve seen a number of major movements and initiatives take shape and quickly escalate with the power of social media.
Of c ...
How We’re Building a Content Marketing Dream Team
As the digital landscape continues to grow and shift, digital marketing — particularly content marketing — has a majority stake in most brands’ marke ...
3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon
6 months along and in arrives a marketing email with the subject line: “[Infographic] Good Marketing starts with good snacks.” Yes, I understand, I’m ...