Over the past few months, we’ve seen a number of major movements and initiatives take shape and quickly escalate with the power of social media. Of course, the matter was much larger than Weinstein, and the #MeToo campaign showed how major of an issue sexual harassment is worldwide -- in every industry. Recently, after #MeToo began to grow, social media analytics and monitoring platform Talkwalker saw how much traction and growth the campaign was getting and how important of a topic it was, as well as an opportunity to show consumers that as a brand it cared too. So to understand how and when companies should chime in on important political or social issues, we asked Talkwalker CEO Todd Grossman for his insights. That's what brands should really think about before they contribute to a conversation. Watch for trending topics, especially from influencers. Through our platform, we're able to see trends very quickly before things really start to accelerate. "Brands need to listen first and contribute where it makes sense in an open, transparent way.
As a brand, knowing how and when to chime in on an important political, social or cultural discussion is difficult. The entire world is watching, so you’ve got to choose your words — and/or actions — wisely.
Businesses hold tremendous power and influence. That’s why it’s more important than ever to understand the right way to join in on a sensitive conversation. Over the past few months, we’ve seen a number of major movements and initiatives take shape and quickly escalate with the power of social media. Take the recent #MeToo, which went viral after scores of prominent women spoke out over alleged sexual harassment by Hollywood producer Harvey Weinstein.
Of course, the matter was much larger than Weinstein, and the #MeToo campaign showed how major of an issue sexual harassment is worldwide — in every industry.
Yet, when it comes to sensitive issues, it can be difficult as a brand to know whether to say or do something, and then on top of that what exactly that should be. Recently, after #MeToo began to grow, social media analytics and monitoring platform Talkwalker saw how much traction and growth the campaign was getting and how important of a topic it was, as well as an opportunity to show consumers that as a brand it cared too. Using the data the company compiled about the campaign, it revealed in a tweet how widespread and effective #MeToo was.
FYI here’s how #MeToo has spread across the world. You can track the hashtag for free here https://t.co/n2LjeLbJ46 pic.twitter.com/HdXa2ZzAK1
— Talkwalker (@Talkwalker) October 17, 2017
Brands often jump into conversations and become distractions, rather than help. However, Talkwalker not only found a smart way…
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