Category: Social Media Marketing
Our Very Worst Social Media Fails: The Expert Roundup
I got no traction; no engagement and no new likes on the Facebook page. I didn’t have a budget to create video content or run ad campaigns or even ru ...
Why Twitter’s Latest Fumble Led to #WomenBoycottTwitter
This is the point at which Twitter finds itself yet again this week.
But then, she announced that her Twitter account was suspended because one of he ...
Will More Tweet Space Equal More Value for Your Twitter Audience?
Last month, Twitter made big headlines after announcing it was in the midst of testing 280-character tweets as a way to give users more room to “expr ...
How to Become the Coca-Cola of Your Industry Practically Overnight
This strategy helped me generate over $500,000 with a brand new business in 2015 (with an email list of less than 4,000 people), spending just over $ ...
If You Only Had $1k to Invest in Content Marketing, How Would You Spend it?
In his presentation last week at the MarketingProfs B2B Marketing Forum, GE Digital’s Chris Moody gave the audience insights into why we’re ineffecti ...
How Brands Use Twitter Banter to Gain Clout
With just 140 characters -- for now -- Twitter forces users to be concise and impactful.
Wendy's has taken this approach a few times while managing t ...
Calculating the ROI of Brand Awareness on Social Media
So if your main objective on social is boosting brand awareness, then these metrics are integral to proving success.
Compare this data to your benchm ...
Digital Marketing News: The Perfect Sales Page, YouTube Changes & Instagram Polls
This infographic shows exactly how to perfect your website’s sales page to be informative, helpful, and not at all creepy to your intended buyers.
Th ...
Top Tips to Create Facebook Videos to Market Your Business (Infographic)
Facebook videos can be a great, cost-effective way to do that.
After two minutes, viewers' engagement significantly drops. If you're not sure how to ...
The 4 Key Ingredients of a Perfect Social Video
Attention spans are short and you want to keep viewers engaged.
This makes the video content easy-to-follow.
To test pacing, Saddler suggests reading ...