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Planning Social Media Content? Ask Yourself These 9 Questions
Planning Social Media Content?
9 Questions About Planning and Scheduling Social Media 1) What are you promoting?
That creates a top-of-mind presence o ...
The Right SEM Strategy for Schools
The Right SEM Strategy for Schools.
You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you ha ...
Proven Tips for a Top-Notch Alumni Engagement Program
The best way to get alumni to engage with your school is when interactions with them have nothing to do with asking for money.
Customize content based ...
3 Core Sales Support Services Your Agency Needs To Offer
Once sales and marketing agree on a set of ideal buyer personas, take time to clarify -- and revise, if necessary -- the client's marketing and sales ...
Topics Over Keywords: A Simple Framework for More Effective Content Creation
The Search Engines Are Changing Updates to the way that the search engines are processing and evaluating content have been tied heavily to the approac ...
The Scary State of Agency Morale, in 5 Charts
The advertising industry has a major morale problem, and it's not going to go away on its own.
To help agencies tackle these questions and visualize t ...
Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers
Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers.
And this isn't because they haven’t tried using videos or YouTube.
Bec ...
The Value of YouTube’s New End Screens Feature for Brands and Publishers
The Value of YouTube's New End Screens Feature for Brands and Publishers.
End Screens can appear in the last 5-20 seconds of a video, and desktop view ...
How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
In this new world, businesses need to consider a new strategy ‘beyond YouTube’ for hosting, publishing, optimizing and tracking the performance of the ...
Vidyard Does the Mannequin Challenge
Vidyard Does the Mannequin Challenge.
From the Harlem Shake to the Ice Bucket Challenge, every year seems to bring us a new (kinda wacky), themed vide ...