Your website must be optimized for mobile devices. I’m here to explain the top principles of an effective mobile web design. Keep this in mind when designing your menu options. Since we’re dealing with a smaller screen here, you don’t want to overwhelm the user by trying to squeeze more than one CTA on the screen. But I want you to realize that if Amazon can use a search bar to help mobile users browse through millions of items, your company shouldn’t have any issues applying the same concept for hundreds or thousands of products. Implement a search bar to simplify your design and make it easy for mobile users to find exactly what they’re looking for. Having to tap the same button several times to make it work will frustrate mobile users visiting your website. Eliminate pop-ups Get rid of pop-ups on your mobile site. Choose the right font Let’s continue talking about the text on your mobile site. Follow these top 10 mobile design principles to maximize conversions on your mobile website.
It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users.
Your website must be optimized for mobile devices. Why?
Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of all Internet users have smartphones.
It’s easy for people to browse the Internet from their mobile devices. Doesn’t it seem like everyone is glued to their smartphones all the time?
Even those who aren’t holding their phones right now, I’m sure, have them within arm’s reach, either in their pockets, purses, or on nearby tables.
This is great news for your company and your website. Our love for mobile devices makes it easier for your current and prospective customers to access your site.
According to Statista, more than half of the global web traffic comes from mobile devices:
As you can see from this graph, this number continues to grow each year. I expect this trend to continue in the years to come.
This percentage is even higher in some areas of the world. For example, more than 65% of web traffic in Asia comes from mobile devices.
No matter what industry you’re in or where you’re located, your site needs to accommodate mobile users. How can you do this?
I’m here to explain the top principles of an effective mobile web design. If you can apply these concepts to your mobile site, you’ll benefit from an increase in traffic and more engaged users.
Ultimately, this will lead to higher conversion rates. Here are the top 10 tips you need to know.
1. Simplify your menus
Obviously, mobile screens are significantly smaller than laptop or desktop screens. Keep this in mind when designing your menu options.
The menu of your desktop site can be more extensive and have lots of options. But this complicates things on a smaller screen.
You don’t want visitors to have to scroll or zoom in and out to see all the navigation choices. Everything needs to be concise and fit on one screen.
Take a look at what their standard website looked like on a mobile device before it was optimized. Navigation was nearly impossible.
Users had to zoom in to see the menu to find out how to proceed. If your mobile site is the same, it will crush your conversions.
But look at how simple this menu is on a mobile-optimized site. Dominos was able to simplify its entire website into five menu options.
Each option fits on the screen and has a clear destination. Evaluate your current website, and try to simplify the menu options for mobile users.
2. Keep forms as short as possible
Think about all the different forms you have on your website. If you’re asking the visitor for a lot of information, it’s not an effective approach.
Instead, you should change the design to keep your forms short.
Again, if someone is filling out a form on their computer, it’s not as big of an issue because it’s easier to type and navigate on a larger screen. But this isn’t the case with smartphones and tablets.
Evaluate your forms, and ask yourself whether you need each line.
For example, if you’re trying to get users to subscribe to your email list, you don’t need their home addresses and phone numbers.
Forms designed for buying conversions shouldn’t ask the user what their favorite color is. Get their billing and shipping info, and end it.
In fact, a long and complicated checkout process is one of the top reasons for shopping cart abandonment:
If you want to reduce shopping cart abandonment rates from mobile devices, you’ll need to change the design of your mobile website forms.
3. Clearly display your CTAs
Let’s continue talking about conversions. To have an effective mobile web design, your call-to-action buttons need to be obvious.
Since we’re dealing with a smaller screen here, you don’t want to overwhelm the user by trying to squeeze more than one CTA on the screen.
Think about your goal for each landing page. Are you trying to get downloads? New subscribers? Increase social media presence? Get visitors to buy something?
Your CTA needs to focus on that primary goal.
Focusing your attention on your CTA buttons will give you an edge over your competitors. That’s because 53% of websites have call-to-action buttons that take users more than three seconds to identify.
That’s far too long. Your CTA should be easy to spot in just one or maximum two seconds.
4. Include a search function
This design principle relates back to what I previously said about your menu options. Right…