Content marketing provides easy tracking statistics. Technology again has improved the ability to measure the success of marketing endeavors through clicks on websites to even deeper demographic information. I can quickly review the following: •Twitter notifications Rooms with a little extra room. So you can hang out, relax or get some work done. This article directory platform provides a plethora of information for each article posted including: •Number of views •Number of likes •Number of comments •Number of shares Additionally further demographic data is available such as: •Top industries •Top Job title •Top location •Top traffic sources The potential of using LinkedIn Pulse especially for small businesses within the B2B market is you can quickly add sales leads to your sales funnel by those who shared, liked or even commented on your article. Other social media sites provide their own analytics including Facebook. Google provides more complete website analytics. Then the list providers such as AWeber or Constant Contact offer in depth information about how signed up for their email lists. Yes, today tracking the results of your content marketing efforts is far easier than ever before. Making the time to record this information and then review it at the end of the week or month requires discipline and a commitment to continual improvement.
One of the biggest challenges with marketing is tracking the results. Technology again has improved the ability to measure the success of marketing endeavors through clicks on websites to even deeper demographic information.
Each day I invest 15 minutes to review my marketing efforts most of which are directly connected to my education-based marketing strategy through content marketing. I can quickly review the following:
•Twitter notifications
•Unique website visitors
•Pages viewed on website
•Downloads of PDF articles
Search terms
•Number of Bitly clicks per specific articles
•LinkedIn profile views
•LinkedIn invitation requests
•LinkedIn ranking of profile
•Alexa ranking worldwide
•Alexa ranking USA
Then I can also check out my latest content marketing statistics over at LinkedIn Pulse. This article directory platform provides a plethora of information for each article posted including:
•Number of views
•Number of likes
•Number of comments
•Number of shares
Additionally further demographic data is available such as:
•Top industries
•Top Job title
•Top location
•Top traffic sources
The potential of using LinkedIn Pulse especially for small businesses within the B2B market is you can quickly add sales leads to your sales funnel by those who shared, liked or even commented on your article.
Other social media sites provide their own analytics including Facebook. Google provides more complete website analytics. Then the list providers such as AWeber or Constant Contact offer in depth information about how signed up for their email lists. Even the most novice small business or sales professional can no longer say "I don’t know who is visiting my website."
Yes, today tracking the results of your content marketing efforts is far easier than ever before. Making the time to record this information and then review it at the end of the week or month requires discipline and a commitment to continual improvement. By ignoring this opportunity to learn about who is reading your content will limit your ability to increase sales leads and ultimately increase sales.
The final fall into marketing column look at how to treat not trick your sales leads.
Leanne Hoagland-Smith is an author, speaker and executive coach. Her weekly column explores issues that impact the bottom line of firms with fewer than 100 employees. She can be reached at 219-508-2859.
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