So what does this mean for designers, content creators, and video marketers? Impressing your audience with detail should come second to information that can be ingested easily. This brings me to Tan’s next takeaway: 2. Garry’s third takeaway implements the above advice by helping you direct viewers to important information: 3. “Use contrast to guide the eye” This concept should be applied when directing viewers to a call to action. If the colours aren’t complimentary, separate them with neutral tones.” Tan’s fourth and final recommendation is to use the “Squint Test”… 4. To summarize, keep your content or design work simple and ensure key points are communicated clearly. Keep your audience in mind at all times and use all the techniques in your arsenal to direct attention where you want it to go. Can’t Get Enough Great Content? The Vidyard blog is a great place to get a regular dose of video marketing tips, inspiration, and resources.
Fresh from his speaking engagement at the University of Waterloo in September, Vidyard was delighted to host Y Combinator’s very own Garry Tan for an afternoon.
Prior to his work at Y Combinator as a partner, Garry cofounded Posterous (Acquired by Twitter) and the engineering team behind Palantir Technology‘s quant finance analysis platform.
Whether it’s making your content look terrific with visual assets or crafting a video to be visually stunning and clear to understand, it’s good to have a grasp of the principles of user-focused design so, here are the standout points I picked up in my chat with Garry:
1. “The most intelligent people are able to explain complex ideas easily”
This notion can be applied to many areas, design included. If an idea can’t be communicated clearly, those listening may misunderstand, get frustrated, or not bother to try to deduce… err…understand what the message is. When trying to communicate your unique selling proposition in a sales video or pitch, this statement becomes even more profound. Because the customer is in the position of power, he or she may not be motivated to navigate through a bunch of wordy, unclear or unorganized mumbo-jumbo.
So what does this mean for designers, content creators, and video marketers? Keep layouts, text assets, and video scripts simple and straightforward. Impressing your audience with detail should come second to information that…
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