Its magic sales funnel is a perpetual motion machine of leads, with many entry points. And in fact, on a more advanced level, it’s not that YouTube is one exit ramp into your funnel top, each individual video is its own mini-highway exit, generating awareness and traffic to your business! Disney's funnel has so many entry points that it spins on its axis, channelling to Disney a never-ending stream of sales. When this little girl is in the mall the following Friday, she’s going to beg her mother for a Disney briefcase, Disney sandals, Disney T-shirt, whatever Disney item she comes across. They feel compelled to give their daughter the same magical childhood experience. Why am I telling you about these three kids? Disney’s customers move from one point to the next, to the next, along the circumference of its wheel-shaped sales funnel, bringing in continuous revenue from many different avenues. In essence, Disney uses different journeys, or starting points, to bring new people into the Disney wheel. Instead of one set starting point to begin the journey. What lessons can you take from the Mouse’s funnel to improve your own bottom line?
Its magic sales funnel is a perpetual motion machine of leads, with many entry points. Can it work for you?
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Take a pen and a piece of paper (no, you don’t have to be an artist for this) and draw all the different ways in which your company generates new business. What brings people to hear about your business, and what brings them through the door or gets them on the phone with you?
An example might be classified ads; searches on Google could be another, and pedestrian walk-by traffic near your retail location, a third.
Each of these lead generators is a little highway exit that earns additional attention from people traveling by on “the highway” of their busy lives. You’ve got them intrigued, and now it’s your job to deepen this relationship further! As they decelerate, they showing more interest in you, your products and your services. The greater number who exit the highway into your world, the more traffic you are generating toward your business. As people become aware your business exists and understand your offering, they will ultimately buy from you at least once, if not many times over.
And in fact, on a more advanced level, it’s not that YouTube is one exit ramp into your funnel top, each individual video is its own mini-highway exit, generating awareness and traffic to your business! Which means that instead of looking for more off-ramps, you can simply make more videos for people to stumble upon to get new eyeballs seeing your business.
The mouse that roared.
Here’s a little secret; You can amp it up and do way better! How? By tweaking your business funnel so it looks more the way Disney’s does!
Here’s how Disney does it: Its marketing “funnel” isn’t shaped like a conventional funnel at all. Rather, it is a circle, continuously turning, pouring sales into the business. Disney’s funnel has so many entry points that it spins on its axis, channelling to Disney a never-ending stream of sales.
How does it do that? Well, when a mom buys her young daughter a…