Gaining Attention with Video: A #CMWorld Chat with Amy Schmittauer

Gaining Attention with Video: A #CMWorld Chat with Amy Schmittauer

With such a noisy, competitive landscape, marketers need to be smart in how they plan and promote their video content. #CMWorld — Amy Schmittauer (@Schmittastic) June 13, 2017 A2 Ideally you’d upload the video natively to the social network you’re posting it to for best user experience #CMWorld (cont) — Taylor J. #cmworld — Martin Lieberman (@martinlieberman) June 13, 2017 Rise Above and Get Found The key to great content is 20% in its creation and 80% in its promotion. #CMWorld — Amy Schmittauer (@Schmittastic) June 13, 2017 What tactics are you using to promote your videos? 0 commentsComments Content Marketing WorldCommunity Login Disqus Facebook Twitter Google 1 Recommend Recommended Discussion Recommended! It gets shared to your followers' Disqus feeds, and gives the creator kudos! Attach Log in with or sign up with Disqus or pick a name Disqus is a discussion network Disqus never moderates or censors. By posting, you agree to the Disqus Basic Rules, Terms of Service, and Privacy Policy. Load more comments Also on Content Marketing World #CMWorld Speaker Feature + Video: Jessica Best 1 comment a year ago SowiWeb Owl You Need — Are you sure that email communication is one of the most efficient tools of … How to Find Writers for Your Blog: A #CMWorld Chat with … 1 comment 2 months ago Liam Smalls — I used to find authors at Upworks, never tried another services, thanks for posting this! I … Powered by Disqus Subscribe Add Disqus to your siteAdd DisqusAdd Privacy SECURITY WARNING: Please treat the URL above as you would your password and do not share it with anyone.

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Video is a powerful storytelling medium. According to Content Marketing Institute’s 2017 Benchmarks, Budgets, and Trends research, 60% of B2B marketers in North America are using some form of video. With such a noisy, competitive landscape, marketers need to be smart in how they plan and promote their video content. Amy Schmittauer joined us on a recent #CMWorld Twitter chat to share some tips for making sure your videos are relevant, purposeful, and strategic. Schmittauer is a best-selling author and creator of the popular YouTube series Savvy Sexy Social.

Post or Host?

Before you distribute your video, you need to know which video hosting platform is best for your brand. You could host the video on your site like Vimeo, or you can post it on a video-hosting site such as YouTube. There are benefits and limitations to both.

A1: I often get the question “why YouTube vs. Vimeo?” To that I say, would you prefer to be found or to keep your video a secret? #CMWorld

— Amy Schmittauer (@Schmittastic) June 13, 2017

A2 Ideally you’d upload the video natively to the social network you’re posting it to for best user experience #CMWorld (cont)

— Taylor J. Hall (@taylorjhall) June 13, 2017

A2 YouTube processes more than 3 billion searches a month (or used to, anyway). Why wouldn’t you want to be there? #cmworld

— Martin Lieberman (@martinlieberman) June 13, 2017

Rise Above and Get Found

The key to great content is 20% in its creation and 80% in its promotion. When it comes to marketing and promoting your videos, there are several strategies you can follow for success.

A3: add keywords with meta description & tags,…

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