The song also helped Fonzi’s official YouTube channel land on Tubular’s top ten most-watched leaderboards from April through August 2017. Fonzi’s song is just one of the many examples of the rise of Latino music on YouTube last year. According to Tubular’s new Q1 2018 State of Online Video report (SOOV), music and dance content attracted 328 billion views in Q4 alone, with Latin-based musicians rising to the top. Out of the top ten musicians on YouTube last year, six of them were Spanish language artists who as a whole pulled in 26 billion total views! Let’s dive into this trend, why it came about, and who are some of the rising artists behind this popular music. Fonzi, for example, saw 6 billion total views on his content in 2017 and was the 2nd most-watched artist of the year. Ozuna’s Success Emblematic of the Rise of Latino Music We already discussed why Luis Fonzi’s YouTube channel became so popular and landed on Tubular’s monthly leaderboards last year, so let’s look at another Latin artist who also found mass appeal: Ozuna. After 2017, however, it’s clear Ozuna was an excellent example of a Spanish language musician reaching across both country and language barriers to generate millions of views and listens on his content. For February’s leaderboard, Ozuna stayed in the top ten, this time bumping up another three spots to land at #7 with just over 668 million total views, an improvement of 104 million over January! Tubular’s Q1 SOOV report predicts Latin music will just become more popular in 2018.
In early 2017, it seemed like the entire world was obsessed with one particular song: “Despacito.” The rhythmic, addictive tune, performed by Puerto Rican artist Luis Fonzi along with Daddy Yankee, quickly landed on top music charts around the world, and was nominated for multiple awards from the Grammys, iHeartRadio, and Billboard. The song also helped Fonzi’s official YouTube channel land on Tubular’s top ten most-watched leaderboards from April through August 2017.
Fonzi’s song is just one of the many examples of the rise of Latino music on YouTube last year. According to Tubular’s new Q1 2018 State of Online Video report (SOOV), music and dance content attracted 328 billion views in Q4 alone, with Latin-based musicians rising to the top. Out of the top ten musicians on YouTube last year, six of them were Spanish language artists who as a whole pulled in 26 billion total views! Let’s dive into this trend, why it came about, and who are some of the rising artists behind this popular music.
Latino Music Boasts Massive Global Appeal
If you’re a U.S.-based reader, you might not fully understand why Latino music rushed to the forefront last year. Simply put, audiences around the world love it. Spanish language music is wildly popular outside the U.S., specifically in Central and South America, and even in Eastern Europe and the Middle East. Its appeal comes from its focus on integrating dance with song, a format which spans different languages and countries in a way that not a lot of other pop music can. The widespread acceptance of Latin music has even led to an economic shift in the music market, as it generates more money than English-language content!
This helps explain why Latin artists seemed…
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