How speed affects your site’s performance [infographic]. Site speed is an important factor for SEO and conversion, but do we really understand its impact? There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. In fact, a page’s load time affects several key areas: Sales It’s no surprise that 79% of customers are less likely to buy again from a site that lacks a speed optimised performance. As everything gets faster, you cannot afford to stay still. Mobile experience Mobile experience is highly linked with site speed as this is among the most important factors that affect the length of a visit. 64% of smartphone users expect a page to load in less than four seconds and if your page fails to do so, you might need to optimise it. A page that loads in 10 seconds has fewer chances to be visited again, comparing to a page that loads in just 2 seconds. Revenue If your site’s speed affects your page’s sales, then it also affects your revenue. Page speed affects the traffic to your site and even a one-second delay in page load can result in 11% loss of page views.
Site speed is an important factor for SEO and conversion, but do we really understand its impact?
There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic.
Site speed can significantly affect a user’s decision on whether a visit to a page should be prolonged (or repeated) and this cannot be overlooked by any site owner.
In fact, a page’s load time affects several key areas:
Sales
It’s no surprise that 79% of customers are less likely to buy again from a site that lacks a speed optimised performance. As everything gets faster, you cannot afford to stay still.
Mobile experience
Mobile experience is highly linked with site speed as this is among the most important factors that affect the length of a visit. 64% of smartphone users expect a page to load in less than four seconds and if your...
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