Author: John Jantsch / Source: Duct Tape Marketing < All Articles I’m a huge fan of technology. Without it, my business would be i
I’m a huge fan of technology. Without it, my business would be in a much different place than it is now. However, over-reliance on it can be a trap that puts you out of touch with your customers and can prevent you from building relationships that will help you get better at what you do and help you build a strong network and community.
To set you and your business up for success, and make sure you don’t fall victim to technology’s downfalls, you’ll need the following traits.
1. Systems to manage technology and chaos
In short, business systems allow your business to run without you. I cannot emphasize enough how important systems are for your organization. Putting systems in place helps you gain more clarity, control, confidence and customers for your business. When you develop systems, start with the outcome in mind and work backwards from there.
Many businesses don’t make system development a priority which is a mistake. Putting systems in place will allow your organization to be more:
- Efficient
- Effective
- Agile
- Consistent
Document your systems and continue to test them over time to perfect your processes. When you manage the chaos with systems, you can focus on the human side of your company, which will help to establish an emotional connection with your audience, and the more an audience feels emotionally connected to you, the more likely they’ll be to buy from you.
2. Human connection to manage the coldness of technology
One of the greatest things about technology is that it can make us more efficient, however, it can also allow us to automate interactions. When we get so good at delivering our customer interactions, without any actual human interaction, we start…
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