Author: Wendy Marx / Source: Business 2 Community How to Create Your Own Killer Personal Brand in B2B-1 Anyone without a personal brand
Anyone without a personal brand in B2B is like a book without a jacket — it’s easy to be forgotten or ignored. You are unique with a special set of skills and expertise — but how will people know that if you fade into the background of your industry?
Fail to develop and maintain your personal brand and you short-circuit yourself and your career.
Read on to discover what a personal brand is — and what it’s not — as well as why it’s essential to both your personal and business success.
What Is Personal Branding?
Your personal brand is how the world perceives you — it combines your reputation, your history, your knowledge and expertise in your industry. It’s much more than a slogan, logo, or personal style.
A personal brand is separate from a company brand. It personally identifies you as a thought leader in your industry. This is not something to be left up to chance.
Too many leaders stop at the front door of their businesses when it comes to their personal brands –Lolly Daskal
Why You Need a Personal Brand in B2B
You may be wondering, “Why should I take the trouble to develop a personal brand that is separate from my company’s brand?” Yes, it’s a lot of work, but it pays off!
A personal brand cuts both ways: It benefits both you and your company.
Before engaging a company’s services, many people will look into the reputation and expertise of its CEO. One study found that 48 percent of a company’s reputation can be attributed to the standing of its CEO. You of course don’t need to be a CEO to contribute to your company’s brand. Anyone as a representative of a company can enhance — or diminish — a company’s image.
At the same time, you need a brand that is all your own, separate from your company. Why is this important? In all likelihood you won’t be at your company forever. A personal brand gives you the boost you need to expand your career.
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