Origins and history aside, the fact remains that emojis have become a dominating mobile trend. If people don’t open your messages, your campaigns won’t be successful. One of the best ways to use emojis to increase clicks is by adding them to your email subject lines. Research shows that 56% of brands saw an increase in their open rates when they added an emoji to their subject lines. These are the most frequently used emojis for email subject lines: You’ll have to see which ones work best for you depending on your brand, industry, and purpose of the message. Studies suggest that adding emojis to push notifications can increase open rates by 85%. Adding an emoji to your Instagram captions is a great way to increase engagement with your followers. Here’s a look at the top ten most used emojis on Instagram last year: Furthermore, posts with emojis increase interactions by 47.7%, which means users are more engaged with the posts. Emojis are a great way to drive engagement on your posts and generate clicks. Add emojis to your email subject lines to increase your open rates.
Whether you love them or hate them, emojis have become part of our lives and our digital culture.
The first emoji was created nearly 20 years ago in Japan. But today, the use of these tiny, animated faces and characters has drastically evolved.
They have become so popular that July 17th has been officially named World Emoji Day.
It’s a fitting date. Apple users may recognize July 17th from the calendar emoji.
Origins and history aside, the fact remains that emojis have become a dominating mobile trend. As marketers, we need to understand this trend and apply it in our businesses.
People have full conversations using emojis.
Some emojis are even used as a type of slang. Depending on the country you’re in, some emojis are used to imply things other than what the creators intended.
For example, some innocent pieces of food are commonly used to represent parts of the human anatomy.
There is even a middle finger emoji.
Even if you’re not using emojis for business, I’m willing to bet that you and your friends send them to each other when you’re texting. Or maybe you use one in the occasional social media caption.
The odds are in my favor. That’s because 92% of the online population uses emojis.
In fact, 70% of women are frequent users, while just 50% of men fall into that category.
With all of this in mind, now it’s time for you to start using emojis to improve your business and not just your texting.
I’ll explain how you can implement an emoji strategy that helps you improve your click-through rates and ultimately drive conversions. Here’s what you need to know.
Make your email subject lines stand out
You need to learn how to increase your open rates with different subject lines. If people don’t open your messages, your campaigns won’t be successful.
One of the best ways to use emojis to increase clicks is by adding them to your email subject lines.
I know how much time and effort you put into your content. Don’t slack off when it comes to crafting a subject line.
Research shows that 56% of brands saw an increase in their open rates when they added an emoji to their subject lines.
They experienced higher click-through rates as well. Recipients were more engaged with the content.
These are the most frequently used emojis for email subject lines:
You’ll have to see which ones work best for you depending on your brand, industry, and purpose of the message.
For example, using the gift emoji or airplane emoji in a subject line would be irrelevant if you’re a restaurant informing your subscribers of your new dinner menu.
Adding emojis to your subject line is a winning strategy because it helps you stand out from the crowd.
Your subscribers get their inboxes flooded with promotional content on a daily basis. Anything you can do to be different will help your cause.
Look at how Grubhub used an emoji in this subject line:
Plus, it’s relevant to the subject line. They used the smiling face with sunglasses for a subject line that’s related to the sun being out.
Add an emoji to your ad headlines
If you’re using sponsored ads to market your business, you should definitely consider adding an emoji to your headlines.
I know it may sound simple, but you’d be surprised at the results you’ll see.
Take a look at this example of a promoted Facebook advertisement from Scoro:
At first glance, the two ads are seemingly identical. But the ad on the right has a simple red flag emoji added to the headline.
Nothing major, right?
Well, Scoro A/B tested these two headlines, and the results were astonishing. The headline with the emoji had 241% more clicks than the one without an emoji.
It’s worth finding out whether your company can have the same success.
Start running A/B tests on your upcoming ad headlines.
Use them in your push notifications
If you have a mobile app for your business, you have an advantage over all of your competitors who don’t.
Having the app is a great start, but you need to make sure you’re getting the most out of the tools at your disposal. You need to learn how to target your mobile customers with push notifications.
These messages get sent directly to the devices of your app users. It’s a great way to contact them with various promotions.
But just like with your email subject lines, the campaigns are useless if nobody clicks on them.
Studies suggest that adding emojis to push notifications can increase open rates by 85%.
The open rates are 135%…
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