How Motion in Technology Business Videos Provides Meaning

Interesting Not Interesting Share Tweet “Motion provides meaning,” according to Google‘s Material Design language for mobile application design. That’s why it makes sense to plan each bit of motion in technology business videos with careful consideration. The four golden words: “Here’s how it works” The main reason people watch marketing videos is to find out how some new solution works. They’re looking for a concise answer, hopefully, free of hype. Video, especially animated video, can be a remarkably efficient way to explain how concepts or things really work. The Danish 3D animation company PinkSquare has put together an interesting and effective demonstration showing how much faster animation can put across a concept — even compared to a “real” video demo. Very simple animated motion — 2D or 3D — can put across an idea and evoke emotion, too. It can be useful to think about the explanatory power of simple movements as you plan the production of animated videos. It takes very little movement to draw the viewer’s eye. Which is another way of saying, a small deliberate gesture can get the customer to focus on what you’re trying to say.