That makes the network a no-brainer when it comes to choosing a platform to market your business’s videos. How does one make a name for themselves with so many professional YouTube channels out there? Check out your competitor’s YouTube channel. To learn more about conducting a competitive analysis on YouTube or any other social media platform, check out our detailed guide. Day 4 Set up your YouTube channel Once you have an idea of what you want to achieve on YouTube, you can setup your channel. Our step-by-step guide—screenshots and all—on how to set up a YouTube account will walk you through each step in detail. Upload existing videos Since YouTube is a video-hosting platform and you’re here learning how to launch a channel—we assume that you’ve got some videos or content ready to upload. Before you start uploading the video, be sure to choose your preferred video privacy settings. Day 5-8 Create and publish new content There are various approaches when it comes to creating content. Here are a few of our best tips for attracting more subscribers: Post useful, quality videos—Focus on creating unique content that reflects the needs of your audience.
YouTube reaches more 18 to 34 and 18 to 49-year-olds than any cable network in the U.S. and generates 4 billion views daily. That makes the network a no-brainer when it comes to choosing a platform to market your business’s videos.
But for many users YouTube is a domain for high-quality media. Creators film in HD, own lighting umbrellas, and don’t settle for anything less than perfect sound quality.
For these reasons, getting your business set-up on YouTube properly—with goals in mind and a plan to achieve them—can seem both daunting and expensive. How does one make a name for themselves with so many professional YouTube channels out there?
This guide will show you.
Day 1
Do a competitive analysis
Taking a close look at what your competitors are doing can teach you a lot about what works for your industry and what doesn’t. Because they’re your competition, you’re likely to share the same target audience and similar marketing goals.
Check out your competitor’s YouTube channel. Look at the types of content they’re sharing—is it how-to videos or product demonstrations? How many views and engagements (likes, comments, and shares) does it get? This should give you some ideas about the type of videos to create or stay away from on your own channel.
Take a few minutes to scan the comment section to see what interests the audience and what doesn’t.
To learn more about conducting a competitive analysis on YouTube or any other social media platform, check out our detailed guide.
Day 2-3
Create a content strategy
You’ve got an idea of who your target audience is and what they’re looking for, now it’s time to formulate a plan of attack. That means creating a content marketing strategy for the channel.
Like any platform, the major components of a YouTube content strategy are:
- Goals—If your aim is to drive traffic, for example, you should create your video with that goal in mind. This might mean adding a CTA in the description box with a link to your company’s website.
- Content type—Determine what kinds of videos your audience wants to consume on YouTube. This could be how-to videos, product demonstrations, or testimonials.
- A publishing schedule—It’s crucial to have a schedule so that people know when to expect new content and can engage with it when it’s published. Set realistic expectations here. If you only have the resources to make one high-quality video a month, stick to that (and save the iPhone videos for Periscope and Snapchat).
Day 4
Set up your YouTube channel
Once you have an idea of what you want to achieve on YouTube, you can setup your channel. Our step-by-step guide—screenshots and all—on how to set up a…
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