YouTube tops 1.5 billion logged-in viewers every month

YouTube has a lot of viewers, and now the Google-owned video service is giving those viewers new views, including a way to responsively reformat videos on mobile and support for 180-degree videos. Every month, 1.5 billion people log in to YouTube to watch videos, YouTube CEO Susan Wojcicki said on Thursday at VidCon (also known as Comic-Con for the digital video industry) in Anaheim, California. To be clear, that’s only the number of people that sign in to YouTube accounts and does not encompass everyone who watches a video on YouTube in a given month, though YouTube is better able to target ads to the logged-in viewers. That will make it easier for creators to take their vertical Snapchat videos, square Instagram videos and horizontal Facebook videos and cross-post them to YouTube without YouTube viewers feeling like they’re missing anything. YouTube is also giving people in the US a way to share videos from YouTube’s mobile app with their friends other than by copying and pasting them. Attend the largest search marketing conference on the East Coast: SMX East this October in NYC. Register now! About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.