Instagram lessons from 3 vegan influencers Engage with your community by using the right hashtags did y’all #feedyourface with plants for Easter? If you made some #hotforfoodcookbook goodies share ’em so I can repost on stories today! * * * #hotforfood #giveaway #cookbooks #vegansofig #vegancookbook #foodie #recipes #cooking #vegancookbook #eats #comfortfood #whatveganseat A post shared by hot for food (@hotforfood) on Mar 8, 2018 at 6:52pm PST “When I started my YouTube channel people said, “You should just post at the same time every week, on the same day,” and I didn’t believe them. Once people follow hot for food on Instagram—they want to see a new piece of food inspiration every day. If you’re thinking about Instagram and a feed, consider your color palette, your filters, and how you want to create a consistent brand image.” Put time into staging your photos Rich, decadent, and aromatic…???? @carew_movement A post shared by STEPH YU ???? Find it on hotforfoodblog.com * * * #hotforfood #sandwich #edamame #frenchfries #friesbeforeguys #recipes #fries #fryayday #friday #fryday #vegansofinstagram #vegansofig #whatveganseat #foodies #food #recipe #sandwiches #foodtuber #stackedsandwiches #vegancomfortfood #hotforfoodies #eats #lunch A post shared by hot for food (@hotforfood) on Jan 19, 2018 at 10:12am PST “If you’re too focused on the followers and the number it’s not going to work for you. Hot for food came from an organic real place of ‘I love vegan food. I want to share it. Because all that other stuff will come if what you’re doing is true and honest.” -Lauren Toyota, hot for food Manage your Instagram presence alongside your other social channels and save time using Hootsuite.
Plant-based Instagram influencers have huge social followings, and are adored in a way that most brands can only dream of.
So what’s their secret?
In this episode of Hootcast, some of Instagram’s top vegan influencers—bestselling author Lauren Toyota, Virtuous Pie marketing director Lia Loukas, and vlogger Steph Yu—share insights on their success, along with tips on how you can grow your following.
Press play to hear the show in its entirety, or if you don’t have a set of earbuds handy, you can read some tips from our conversation below.
Instagram lessons from 3 vegan influencers
Engage with your community by using the right hashtags
A post shared by hot for food (@hotforfood) on Apr 3, 2018 at 7:26am PDT
“Early on I recognized that hashtagging was a thing, and that if I used hashtags like #vegansofinstagram or #whatveganseat—there were a few popular ones—I started getting followers. I also commented on everyone that left a comment.
That was how I found the Vegans of Instagram community and other people who had bigger accounts than me at the time. I would look at the bigger accounts and observe what they were doing, whether it was their hashtags or the types of descriptions they were writing. I wouldn’t copy them, but I gained an understanding of what people were doing on the platform.”
– Lauren Toyota, hot for food
Be consistent with your posting schedule
A post shared by hot for food (@hotforfood) on Mar 8, 2018 at 6:52pm PST
“When I started my YouTube channel people said, “You should just post at the same time every week, on the same day,” and I didn’t believe them. I thought, ‘No, no. I just want to do the content when I want to do it.’
But consistency is the key thing. You just have to be on the platform posting and giving people stuff, because they expect it. Once people follow hot for food on Instagram—they want to see a new piece of food inspiration every day. I knew that and I stayed on the platform and did that. And then I engaged back. I didn’t ignore people. I replied in real conversational ways.”
-Lauren Toyota, hot for food
Build a strong visual identity
A post shared by Virtuous Pie (@virtuous_pie) on May 20, 2018 at 9:56am PDT
“Right away I wanted to have a…
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