Triggered emails are automated messages in response to the actions of website visitors. Post-purchase emails may include: Order confirmation. Product review request or survey. They often have higher-than-average open, click, and conversion rates. It found that abandoned cart emails had the highest revenue per email than any other message. How to Make Triggered Emails More Effective Use preheaders. Sometimes an email can be effective without the recipient opening it. Setting these up for visitors who viewed those products but did not purchase them may secure orders Review content, links. Clicks from these types of triggered emails may generate sales weeks or even months afterward. To make it easy to shop from a triggered email, include: An obvious way to click to the site.
Triggered emails are automated messages in response to the actions of website visitors. Examples based on visitor activity include:
- Welcome series to new subscribers.
- Recovery attempts for abandoned carts.
- Re-engagement from abandoned searches and browses.
- Notification of changes to viewed products, such as price drops, replenishments, or in-stock notifications.
Post-purchase emails may include:
- Order confirmation.
- Shipment notification.
- Re-order reminder or anniversary of order.
- Product review request or survey.
Done correctly, triggered emails can be more effective than promotional ones because they are timely and relevant to recipients. They often have higher-than-average open, click, and conversion rates.
Listrak, an email service provider, reviewed 32 billion emails sent in 2017. It found that abandoned cart emails had the highest revenue per email than any other message. Price-drop alerts had the highest open and click-to-open rates.
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In this post, I’ll offer five tips for driving opens, clicks, and conversions from triggered emails.
How to Make Triggered Emails More Effective
Use preheaders. Sometimes an email can be effective without the recipient opening it. Since most email opens occur on smartphones, the preheader allows retailers…
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