Vimeo launches new tools aimed at making video platform more appealing to marketers. Vimeo is launching a new set of tools for its Business Membership subscribers today, rolling out new interactive video cards, end screens and updated email capture features. The new video cards include a mobile-first design and offer a “customizable, notification-style layer that Business members can set to appear at any point during playback.” In a release announcing the updates, Vimeo General Manager Anjali Sud says the new card designs accounted for the fact that the majority of video views happen on mobile. As part of the latest updates, Business members can now set email capture fields to appear before, during or after a video — as well as make it possible to withhold video-viewing privileges until after an email has been entered. Vimeo says its email capture tool integrates with email marketing services including MailChimp, Campaign Monitor and Constant Contact. Join us at SMX Advanced, the conference designed for advanced search marketers. SMX Advanced dives into the deep end of SEO & SEM topics, with no dumbing-down. Featuring speakers from top brands, you'll find answers to your most complex SEO & SEM issues. View pass options here. Don't miss out on this always sold-out event!
Vimeo is launching a new set of tools for its Business Membership subscribers today, rolling out new interactive video cards, end screens and updated email capture features.
The new video cards include a mobile-first design and offer a “customizable, notification-style layer that Business members can set to appear at any point during playback.”
In a release announcing the updates, Vimeo General Manager Anjali Sud says the new card designs accounted for the fact that the majority of video views happen on mobile. Vimeo’s video card enhancements allow marketers to include relevant information and links within the cards:
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