Author: Malinda Wilkinson / Source: MarketingProfs 0 So... you are running an email campaign, and you've planned your schedule. That's
So… you are running an email campaign, and you’ve planned your schedule. That’s great! You’ve developed a campaign plan and you’ve segmented your list. Even better! But now it’s time to craft the actual emails.
You send emails every day, you’ve been practicing for this since you got your first AOL account, it should be a piece of cake, right? Well, crafting marketing emails doesn’t have to be hard, but like planning and scheduling your campaigns, it also requires strategy.