How to Turn Your Company’s Pinterest Efforts Into a Lead-Generation Machine

How to Turn Your Company’s Pinterest Efforts Into a Lead-Generation Machine

Think like a search-engine marketer. Once you've selected those keywords, it's time to create a search-optimized Pinterest profile. The name of the pin and the pin description should use a target keyword to ensure that the content you upload surfaces when a user searches either on the Pinterest platform or a search engine. Now, advertisers have access to a self-service option that connects potential Pinterest advertisers with a host of creative professionals who are capable of producing compelling visual Pinterest ad content. For those interested in committing to Pinterest long term, it's important to create a pinning workflow so that you and your team regularly update your profile with relevant content. In time, increased reach will mean more leads produced from this social media channel. Marketers interested in driving Pinterest users back to a company website, therefore, should ensure that the website is mobile optimized. Measure performance with tracking links.

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How to Turn Your Company's Pinterest Efforts Into a Lead-Generation MachineDenys Prykhodov | Shutterstock

Pinterest is one of the most underrated social networks for lead generation and customer acquisition. But, in fact, Pinterest is one of the largest social media networks in the world. Used by 175 million people, it’s growing at a rate that’s doubling and tripling in some international markets.

Related: 3 Super Simple Pinterest Strategies to Quickly Grow Your Website’s Traffic

Since Pinterest is also a platform that grows from organic search discovery via user-generated content, it can increase brand awareness among its users, and even non-users who stumble across a Pinterest page during a search.

Business owners who invest the time in optimizing their Pinterest exposure to reach prospective customers can create a reliable lead-generation machine without needing to invest large sums of money. Here’s how to leverage Pinterest to develop your own marketing channel to yield reliable results.

Think like a search-engine marketer.

In many ways, Pinterest functions like a visual search engine. The platform combs through board titles, pin titles, pin descriptions and pin tags to surface relevant content for users. The platform also relies on users to collect and compile this content, which ultimately makes the discovery process fun and rewarding.

Given this reality, those interested in using Pinterest as a lead-generation machine should think like a search-engine marketer. The first thing marketers must do is identify a series of target keywords. Tools like Moz Keyword Explorer, Uber Suggest and Keywordtool.io can help you to identify keywords your target audience is already searching.

Once you’ve selected those keywords, it’s time to create a search-optimized Pinterest profile. Make sure that your username and profile URL include a target keyword, if that’s possible. Once your profile is created, you should begin creating boards that include topically relevant information that prospects may be searching for.

It’s also important to optimize each individual pin within a board. The name of the pin and the pin description should use a target…

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