Apple's marketing is about association. I started a podcast where I interviewed famous people, and every time I met a celebrity, I made sure to make posts and tag the influencer in my post. If I interviewed someone my fans knew or admired, I made blog posts or videos about it. Just find ways to associate your company with something famous often and at some points it will solidify in the minds of your prospects that your brand and that thing are one and the same -- which is exactly how Apple helped itself by using Hollywood to become associated with fame, prestige and status. Interview niche influencers that your customers adore. Whenever you can, find ways to create an association with your product and something your ideal client would want. Both these brands aren't just selling you their clothing -- they're selling an association and lifestyle that you want to buy into by purchasing their products. In the case of your company, find ways to not only sell your product and make it visible but ways to make your offerings associated with what your ideal client would want. How to quickly build brand name association The two best and fastest ways to create association are through stories and pictures. If you can tell a story that speaks to your ideal client, it will draw them to your products and services.
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Did you know that Apple made more in profit in three months than Amazon has in its lifetime?
Yes — it’s kind of astounding to see how incredible Apple is, and furthermore, it’s impressive to study the company as a way to hone your business acumen and financial success. While there are undoubtedly many characteristics that make Apple incredibly unique, I believe there are a few marketing tactics that make it stand out.
Apple’s marketing is about association.
Sometimes it seems as if there is some Apple product intelligently placed in just about every major Hollywood film. Maybe it’s Tom Cruise in the latest Mission Impossible movie making a quick call on an iPhone, or Mark Wahlberg using Siri to help find a location in Transformers. While it may seem obvious that product placement helps products sell, most of us tend to overlook how we can utilize a similar tactic to help sell our products and services. We know that product placement works and we know that brand name association is powerful — but for some reason, most entrepreneurs don’t do this for their own business.
In the early years of my business, I realized that if I could become associated with fame, prestige and intelligence I’d be able to sell my services a lot faster. So, I did that. I started a podcast where I interviewed famous people, and every time I met a celebrity, I made sure to make posts and tag the influencer in my post. This kind of association worked wonders and in no time, I was being sought by leaders to be guests on my show and big companies sought me out to help them with their marketing.
This method helped me earn six figures with just my personal Facebook profile, and it helped my company ThrivingLaunch stand out and become a go-to place for big brands.
The method I used was fairly simple: Any time I could associate myself with someone well-known I did it publicly. If I went to an event and a big-time speaker had a meet and greet, I met them and took pictures and then posted them online. If I interviewed someone my fans knew or admired, I made blog posts or videos about it. Anytime I could build an association between myself and something of high-value I did it. Even things like my trips to Thailand, Bali and…
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