![How to Win at Content Marketing [New Playbook]](http://www.marketinghub.today/wp-content/uploads/2018/06/how-to-win-at-content-marketing-new-playbook.png "How to Win at Content Marketing [New Playbook]")
You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Of course, performance should never be left to chance. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Having the right guide can mean the difference between achieving your goals and floundering blindly in a damp cave, waiting to be conquered by your competitors. Illustrations/photos: Getty Images’ Amanda Foundation Collection Pet adoption is a rewarding experience on its own. The group partnered with Getty Images to create a stock image collection using the photos the Amanda staff routinely takes in its efforts to help homeless pets find loving homes. For every stock image purchased from the collection, the Amanda Foundation receives a donation. Earn critical experience points Download the e-book for even more inspiration, as well as: Full descriptions of 21 popular content types and distribution formats The latest stats on their usage in B2B and B2C organizations Insights to help you decide whether to include a tactic in your strategic lineup Targeted tips to help you optimize your content’s performance May it serve you well on your content marketing quest. Download the Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics today. Cover image by Joseph Kalinowski/Content Marketing World
To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand.
Of course, performance should never be left to chance. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Choose unwisely and even your strongest content assets might fail.
Having the right guide can mean the difference between achieving your goals and floundering blindly in a damp cave, waiting to be conquered by your competitors.
To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics.
Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory.
Inspiring brand examples of content marketing success
Whether you reached wizard status or are still figuring out what your skills and strengths might be, no content experience your audience desires is beyond your organization’s creative grasp. In fact, with a solid plan and a little ingenuity, brands of all types and sizes can craft epic-level content.
Want proof? Look at how enterprising brands found a smart approach to storytelling – no matter the technique:
Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff
#challengeaccepted We see @NationalZoo ‘s seal pup, and raise an otter/osprey combo. pic.twitter.com/D9zDWXxuDb
— Virginia Aquarium (@VAAquarium) January 25, 2017
The #CuteAnimalTweetOff is a fantastic example of how small organizations can compete with the big guys in engaging fans on the social stage. It all started when a fan saw a cute photo in the National Zoo’s Twitter feed and challenged her local…
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