Tag: Initiative
Kelvin Gee Delves Into Key Learnings from Oracle’s Account-Based (Marketing) Initiative
But for Kelvin Gee, Oracle’s Senior Director of Modern Marketing Business Transformation, and his team, thinking differently has led to piloting an ac ...
When Big Data Meets Great Storytelling: athenahealth’s Content Evolution
But here are some lessons learned over the past two years that might be useful for other B2B content marketers.
This meant drawing a sharp “church/sta ...
![How to Win at Content Marketing [New Playbook]](http://www.marketinghub.today/wp-content/uploads/2018/06/how-to-win-at-content-marketing-new-playbook.png "How to Win at Content Marketing [New Playbook]")
How to Win at Content Marketing [New Playbook]
You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside ...
Facebook Joins $14 Million Initiative to Fight Fake News
Author: Angela Moscaritolo / Source: Entrepreneur
The fight against fake news is about to get a huge infusion of cash and support from th ...
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