Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars talks with Nick Ingate, the CMO of advertising company The Projects. Ingate notes that when involved in media buying, you should keep in mind that it is not a purely transactional activity. It's also about developing a relationship. Some campaigns, he mentions, which are particularly prominent in The Projects's portfolio, are the brands of Equinox and Absolut Elyx. Click the video to hear more from Ingate and about The Project's work. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices. Click here to become a part of this growing video network.
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner Business Rockstars talks with Nick Ingate, the CMO of advertising company The Projects.
Ingate notes that when involved in media buying, you should keep in mind that it is not a purely transactional activity. It’s also about developing a relationship.
Ingate emphasizes the importance of working with brands that are forwarding society and doing something that will improve the world. Some campaigns, he mentions, which are particularly…
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