Plus we’ll show you how you can use Hootsuite to grow your own following on Instagram and other platforms. These qualities are shared by the Facebook algorithm, which makes sense since Facebook owns Instagram. The algorithm is about likes, but it’s also about comments. The algorithm takes into account how often a user interacted with your post in the past. Make sure they’re engaging. Post videos. Hashtags will make your content more discoverable on Instagram. And by making yourself more discoverable, you have a better chance of attracting new followers, getting more likes, and increasing engagement. Post high-quality content. Invest in social ads.
So much content is shared on Instagram that it’s estimated people miss 70 percent of their feeds, on average. But the creators of the platform are committed to ensuring that you see the photos and videos you care about most.
So, instead of the good ol’ reverse chronological order, Instagram has implemented a “best-first” algorithm-based approach.
We’re here to give you the low-down on the Instagram algorithm—what fuels it and how to master it when it comes to social media marketing for your business.
Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. Plus we’ll show you how you can use Hootsuite to grow your own following on Instagram and other platforms.
What we know about the Instagram algorithm
In their own words, Instagram displays posts “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”
The essence of the Instagram algorithm, from a user perspective, is figuring out what content interests you and driving it to the top of your feed. This means less low quality content. And eventually posts that Instagram deems as low quality may be filtered out entirely.
These qualities are shared by the Facebook algorithm, which makes sense since Facebook owns Instagram.
How does Instagram determine the algorithm?
While Instagram has kept quiet about the inner-workings of their formula, here’s what we do know about the factors that influence the Instagram algorithm:
- Timing. The algorithm is based on how recently a photo or video was shared….