Is All This Technology Making You Less Productive?

Is All This Technology Making You Less Productive?

Author: Jay Baer / Source: Convince and Convert: Social Media Consulting and Content Marketing Consulting Image via Unsplash We are surr

How to Have the Most Productive Q1 Ever: 11 Helpful Tips
5 Lesser-Known Productivity Tips That Can Change Your Life Forever
Your Biggest Office Space Productivity Killers and How to Avoid Them
is-all-this-technology-making-you-less-productive
Image via Unsplash

We are surrounded by technology. Among the small—but mighty—Convince & Convert team alone, we have approximately 57 software licenses, nearly all of them intended to make us faster and more productive on behalf of our sponsors and clients.

workfront-state-of-enterprise-work-report

But maybe all this technology is having the opposite effect? It’s possible that the diaspora of software tools is making us less productive, and perhaps the same is true for you?

This is a question I had not pondered until recently. I accepted with near total allegiance the notion that software is inherently a productivity booster not an anchor. But a new report from Workfront (one of our favorite sponsors) called The U.S. State of Enterprise Work Report got me to rethink my assumptions.

Are You Doing Less and Working More?

In truth, small and virtual companies like Convince & Convert weren’t the focus of this study, which talked to 600+ office workers employed by American corporations with more than 500 team members. The results felt familiar, however:

In the past year, the amount of time office workers spend on their primary job function decreased by 7%

That’s right, just 39% of the average big-company workers time is spent doing their actual job. And although this study didn’t break out results by function, I’d wager handsomely that this is particularly true for content marketers and social marketers, both besieged by new software tools to try to keep pace with changing best practices and hungry competitors.

We Still Don’t Have Communication Figured Out

Where does all this wasted time go? Trying to communicate with one another!

Time spent on email has increased from 12% to 16% in one year

This, despite the increasingly widespread adoption of chat-based communication tools like Ryver (which I prefer to Slack).

Time spent in “useful and productive meetings” increased from 10% to 11%

This, even though…

COMMENTS

WORDPRESS: 0
DISQUS: 0