Looking to Increase Social Sharing at Your Company? Do These 4 Things Today

Looking to Increase Social Sharing at Your Company? Do These 4 Things Today

With the fast-paced moving of information on social media platforms, it is easy for your company’s social posts to be missed. Now, to increase your social traffic, engagement, and leads, your company needs to continue boosting and getting social shares from online audiences. Improve your company content strategy One of the main reasons your social sharing may be stale or depleting is the lack of good and interesting content. But if you do that already, it may simply be a copy issue and lack of creativity that leaves your company content uninteresting to social audiences. Allow employees to have a voice online A rapidly growing strategy for increasing social sharing is encouraging employees of all departments to get involved in social media. Well, a few stats to share: Content shared by employees receives 8x more engagement than content shared by brand channels (Source) Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (Source) Brand messages are re-shared 24x more frequently when distributed by employees vs a brand (Source) Yet, if your company is actively getting employees to share online, you want to make sure they do not all sound like robots online. Educate employees on the benefits of social media sharing Yet, when it comes to utilizing employees on social, many times they may not understand the benefits to them personally. While employees sharing on social is helpful to your company (boosts brand, web traffic, leads, social engagement, etc. What posts seem to have the most shares? These insights can give you information that can help you pinpoint where your content or social posts are going wrong or inspire you to try new things.

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With the fast-paced moving of information on social media platforms, it is easy for your company’s social posts to be missed. Plus, the updating and changing of algorithms (looking at you Facebook) have affected the way content is seen as well.

This means you are potentially losing out on traffic and social sharing of your company’s latest content. Not good.

And whether you want to admit it or not, social media is incredibly important to the success and growth of your company. Social platforms like Twitter, LinkedIn, and Facebook are not going away anytime soon.

Now, to increase your social traffic, engagement, and leads, your company needs to continue boosting and getting social shares from online audiences.

So if you are looking to increase social sharing at your company and reap the benefits, then the below three tips will be useful. Also, while bigger brands might not have much trouble getting social shares, these tips can still elevate social sharing and drive better results too.

Ready to dive in?

Improve your company content strategy

One of the main reasons your social sharing may be stale or depleting is the lack of good and interesting content. This is usually one of the best places to start.

This can mean quite a few things and may take some research into your company content to see what is going on. But some questions you should be asking:

  • Does the content answer our buyers, customers, and prospect needs?
  • Is the content insightful, interesting, in-depth? Or is it rehashed information?
  • Do we have good visuals? Videos? Do we split up content with bullet points?
  • Do we have unique and interesting attention-grabbing headlines? (Not clickbait)
  • Does our content strategy include a mix of getting third-party content? (it should)

You could have a bigger content issue if you do not have it mapped to your buyer’s journey and focusing on your ideal audience. But if you do that already, it may simply be a copy issue and lack of creativity that leaves your company content uninteresting to social audiences.

employees on social media

Allow employees to have a voice online

A rapidly growing strategy for increasing social sharing is encouraging employees of all departments to get involved in social media. Typically, this is dubbed “employee advocacy” and many companies are embracing this strategy.

Why is this important? Well, a few stats to share:

  • Content shared by employees receives…

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