It can make it easier to ensure all the moving parts of your digital marketing – your social media marketing, email, blog, landing pages and other digital channels – are all working together to create the right experience at each stage of the customer journey. Whether you use a third-party template or you create your own for your business to keep your digital marketing on track now and in the future, here’s what you want to look for in yours. Your Digital Marketing Template Should Answer These Questions Where you think about it, your digital strategy template’s purpose is to provide solutions. – Identify the top three or four goals you want your strategy to focus on. What campaigns can be used to help reach our digital marketing goals? Are your competitors having a lot of success with micro-influencer campaigns? Is your app content in sync with your website’s blog content? You can follow your competitors’ social channels and subscribe to their content. All this research will help you get more out of your digital strategy. Once you have a working template to use for your digital strategy, you can keep evolving it over time as your needs and goals change.
How strong is your organization’s digital marketing strategy?We all know how important a well-documented strategy is – only with a clear plan mapping out the pathway to your goals can you ever hope to achieve them.If your organization veers on the vague end of the strategic planning spectrum, you may want to take your digital planning up a notch with a digital strategy template for your marketing. A good template will give your business the clarity it needs to reach your marketing objectives. It can make it easier to ensure all the moving parts of your digital marketing – your social media marketing, email, blog, landing pages and other digital channels – are all working together to create the right experience at each stage of the customer journey.
Whether you use a third-party template or you create your own for your business to keep your digital marketing on track now and in the future, here’s what you want to look for in yours.
Your Digital Marketing Template Should Answer These Questions
Where you think about it, your digital strategy template’s purpose is to provide solutions. So, what questions do you need it to answer for your organization?
What are the priority goals of your digital marketing strategy? – Identify the top three or four goals you want your strategy to focus on. Is the objective customer growth and sales? Engagement, brand awareness and trust building? Is the focus on customer retention and improving the customer experience?
What are the KPIs for each buyer stage? Your template should outline the metrics you’ll use to measure the success of each stage, from awareness/exploration through to customer retention and advocacy. This will help you identify where a problem may be along your sales funnel.
What campaigns can be used to help reach our digital marketing goals? This is where you can look at the success of past campaigns as well as industry trends. Are your competitors having a lot of success with micro-influencer campaigns? Has your organization experienced consistent impact from your social media campaigns?
Your digital marketing strategy template can include an explanation of opportunities for each type of campaign, including historical analytics. When you can go back to your template and look at where new downloadable content traditionally boosts lead generation by 15 percent or a user-generated social media campaign gives your brand authority a measureable boost, you are equipped to create even…
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