Rudy Giuliani’s Master Course In How Not to do Marketing
Here are some “Dos” and “Don’ts” we’ve learned from watching Rudy Giuliani: DON’T: Be bigger than the brand you represent.
Don’t become the story.
If ...
Why Your Company, Culture, Story, and Impact Are Your Best Marketing Tools
The culture you create and the stories you tell can help you make an impact on your audience.
The answer is to focus on your brand’s story, your compa ...
1 Big Takeaway (and 5 Smaller Ones) From SiriusDecisions Summit
When you sit down at the box and put the money in, you never know if your investment will provide any sort of return.
But no one really knew for sure ...
8 More Reasons Businesses Need to Use Social Media
If you are still not sure Social Media is worth your budget, here are a 8 more reasons you need to be using Social Media to market and advertise your ...
12 Unique SEO Tools To Help You Write Killer Headlines
Sometimes you have a super idea for a blog post, but you can’t find a perfect combination of words to attract your target audience.
SE Ranking Most we ...
Why Every Writer Should Learn Basic SEO Principles
When I was a kid, I begged my parents for a skateboard because I wanted to be like the kids on Rocket Power.
These do much more for a writer than gene ...
Improve Your Conversion Rate and Increase Revenue With These User Experience Design Essentials
Plus, according to research from Stanford University, over 46 percent of consumers view a website design as a top indicator of credibility -- a qualit ...
33 Free Online Marketing Classes to Take This Year
That's where self-paced online learning comes in.
These classes helped me be better at my job, so I started making a list of other classes I could tak ...
Are You Craving Community for Your Customers? Here Are the Tools You’ll Need.
So, when companies build a community-oriented customer base, members of that community are more likely to return to that business than continuously se ...
The Top 21 Best Practices for Running a Successful Ecommerce Website
Obviously, you want them to make a purchase.
Make this as easy as possible for them.
But running a blog in addition to your ecommerce site is a great ...