A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy
We’re sharing it now because too many people are still confused about the terms.
Are you looking for a job – or looking to hire someone – in a field a ...
Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time
When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience.
To make sure ...
Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday
You don't want to try to rank for every one of your competitors' keywords.
In today's Whiteboard Friday, Rand shares his recommended process for under ...
Meet CMI Team Member: Clare McDermott
If you’re a Chief Content Officer (CCO) magazine subscriber or reader, you’ve enjoyed the work of Clare McDermott, our chief consulting editor.
Aside ...
How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways.
So, all I'm saying here is that email marketing has changed immensely since the first email marketing tool for small businesses was introduced way bac ...
Do Customers Actually Find Your Support Videos Useful?
Log in and let’s take a stroll through how your customers use your videos so you can optimize them for impact.
Take location or device data, for examp ...
Thanksgiving Week (and a Great Sale) on Copyblogger
It’s Thanksgiving week in the U.S.!
My creative output this week will be mainly culinary — I’ve got three kinds of pie to bake tomorrow, plus all of t ...
18 Marketing Trends to Watch in 2018
With the release of the iPhone eight and iPhone X, Apple has made it clear that they are betting on augmented reality (AR).
They'll consume content, o ...
Why Big Brands Need Sponsored Video Not Christmas TV Ads
But, this may be the last year that we see an official Christmas ad or advert from John Lewis, Sainsbury’s, Marks & Spencer, and a host of other retai ...
Last Chance to Register for Fast Forward on November 29th & 30th
But don’t take our word for it–let’s dive into what our keynotes and panels are going to share with you: For Sales Leaders: How Our SDRs Tripled Respo ...