Author: Miljana Mitic / Source: martechadvisor.com Miljana Mitic, VP Marketing of Goodvidio, shares insights about the growing importance
Miljana Mitic, VP Marketing of Goodvidio, shares insights about the growing importance of video content for ecommerce marketing, reflecting on the 40 stats about video trends in ecommerce, from the soaring popularity of product-related UGC on YouTube, to why videos matter for mobile shoppers
It’s been already fours years since “selfie” was proclaimed as the Oxford Dictionary’s word of the year. “Emojis”,“gifs”, and “memes” have become somewhat of a norm in B2C marketing, used unapologetically by brands that want to say to younger audiences they’re still relevant and hip. What do these terms have in common? They’re all essentially visual content.
It’s no secret that visuals reign social media. They’re the key ingredient behind the success of Instagram, Snapchat, YouTube, and Pinterest. What’s interesting is how consumers’ insatiable appetite for visual content affects other aspects of their digital lives, such as online shopping. Ecommerce is placing high bets on visual content to drive shopper engagement and sales, with video as a top priority.
Video content will be one of the top priorities for ecommerce in 2017 – here are some key indicators of this trend.