The 10 Best User-Generated Content Campaigns on Instagram
The 10 Best User-Generated Content Campaigns on Instagram.
And engagement is critically important to brands' success on the platform -- because the mo ...
CMWorld Interview: International Marketer Ian Cleary Talks Technology & Engaged Online Audiences
CMWorld Interview: International Marketer Ian Cleary Talks Technology & Engaged Online Audiences.
A shining example of someone that has built a succes ...
Content Marketing Is No Leisurely Feat in the Travel Industry
“People who may never have considered traveling to Kerala were suddenly tweeting about it, adding it to their holiday plans, and even those who may ne ...
Social Media Advice From Mark Hamill
The iconic actor Mark Hamill delivered a moving keynote talk at Content Marketing World, touching on his early love of comic heroes, the gratitude he ...
How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]
How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial].
What are custom dimensions?
By configuring a user-level custom dimen ...
Driving event participants to Wander in the West
Hey everyone, My name is Brand Winnie and I helped design & build this community with the great team at GrowthHackers.
The startup is called Everywher ...
How to Master Content Segmentation & Personalization
How to Master Content Segmentation & Personalization.
One of the most important words in marketing right now is relevance.
Storytelling is great, and ...
How the World’s Top CEOs Use Social Media
Thought leadership gets a lot of flak in marketing circles.
“Thought leadership” is jargon for something companies have done forever: trying to positi ...
Want to start shooting video in-house but still want a professional look? Here’s what to buy
There are a lot of great reasons why businesses and individuals are so interested in video.
However, if you’re going to shoot your videos in-house and ...
How to Optimally Answer, ‘What Do You Do?’
I've answered it so many times, but I still feel a little flutter in my stomach every time someone asks, "What's your job?
And that reaction usually h ...