The iconic actor Mark Hamill delivered a moving keynote talk at Content Marketing World, touching on his early love of comic heroes, the gratitude he feels toward fans, what it was like to reprise the role of Luke Skywalker in Star Wars: The Force Awakens, and his new show called Pop Culture Quest. On his hesitation to engage fans online I resisted Twitter for the longest time. People are worried about you.” I said, “Hon, who cares what I think? My wife would say, “Just do 50 and then we’ll go watch The Sopranos.” With Twitter, it’s like having electronic fan mail. Why building anticipation (and Daisy Ridley) are keys to engagement I went on a Twitter campaign before Star Wars: The Force Awakens came out to boost my number of followers. I asked for permission to say, “I have an exclusive behind-the-scenes look at an Episode VIII rehearsal!” I’d seen a cartoon online of Rey with Luke on her back. I’d never gotten over 50,000 followers with one tweet. When anticipation goes wrong I started backing off Twitter after one incident. When I tweeted it … it was just a photo of my trailer where I change my clothes. Advice for marketers Follow your own inspiration.
The iconic actor Mark Hamill delivered a moving keynote talk at Content Marketing World, touching on his early love of comic heroes, the gratitude he feels toward fans, what it was like to reprise the role of Luke Skywalker in Star Wars: The Force Awakens, and his new show called Pop Culture Quest.
What stood out to us? Mark’s social media savvy (even while he professes to be a neophyte). Read on to hear about his foray into the Twitterverse and the lessons he’s learned from his successes … as well as his wrong turns.
On his hesitation to engage fans online
I resisted Twitter for the longest time. It just wasn’t on my radar. I did a low-budget film called Sushi Girl. The producers said, “It would really help us if you got on social media because we want to bring attention to the film.” I did. Then I realized, “What did I get myself into?” Once the movie came and went … now I’m on Twitter!?
My daughter would say, “Dad, you haven’t been on Twitter for three weeks! People are worried about you.” I said, “Hon, who cares what I think? No one cares whether I prefer boysenberry jam or strawberry jam on my English muffin.” Her reaction? “Oh, if you tweeted that your followers would go right up!”
Now I enjoy it to a certain extent. I’ve gotten more into it. In old days, answering fan mail was like doing your homework. My wife would say, “Just do 50 and then we’ll go watch The Sopranos.” With Twitter, it’s like having electronic fan mail. You answer one person and there are many others who want to know the answer too.
Why building anticipation (and Daisy Ridley) are keys to engagement
I went on a Twitter campaign before Star Wars: The Force Awakens came out to boost my number of followers.
I asked for permission to say, “I have an exclusive behind-the-scenes look at an Episode VIII rehearsal!” I’d seen a cartoon online of Rey with Luke on her back. I thought that was a great idea. I saw Daisy (aka Rey) on the lot and said, “Do you think we…
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