CRM, data science, and website design skills are the most important for over half of marketing technologists
CRM, data science, and website design skills are the most important for over half of marketing technologists.
You hear a lot these days about machine ...
Adobe Furthers Marketing Software Ambitions with TubeMogul Acquisition
Adobe will further its efforts to become a one-stop shop for marketers’ technology needs with the acquisition of video ad buying software company Tube ...
Personalize or Perish: The Content Marketing Dilemma
Take marketing for example.
The need for personalization Research shows that 94% senior marketing executives recognize that personalization is crucial ...
From writer to content marketing strategist: one Braftonite gives his take
From writer to content marketing strategist: one Braftonite gives his take.
But John wanted to get his hands even dirtier by developing content market ...
Introducing Priceonomics Content Marketing Templates
The templates are do-it-yourself guides to writing data-driven content marketing.
A key part of our approach of making content marketing a science is ...
Facebook knows it has a hoax problem
"We value authentic communication, and hear consistently from those who use Facebook that they prefer not to see misinformation," Adam Mosseri, the vi ...
3 Reasons Why Email Is Your Content Marketing Best Friend
Social media interaction is all well and good but that doesn’t necessarily translate into tangible ROI.
In fact, no other form of communication provid ...
30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
It is that time in the year again.
(source) Social media spend will account for 20.9% of marketing budgets (10.6% currently) across industries in the ...
8 Keys to Maximizing Your Blog’s Potential
Blogging is such a wide-open canvas that marketers are often eager to get content online without investing in the necessary planning.
Big losses in se ...
How Content Made Peloton the Fastest-Growing Company in New York
How Content Made Peloton the Fastest-Growing Company in New York.
Customers buy the bike and then take group fitness classes delivered over video.
Bat ...