5 Social Media Strategies From Schools Doing It Right
5 Social Media Strategies From Schools Doing It Right.
You go where your market is, of course, and college students are all over social media.
Let’s s ...
How to Improve Content Performance by Boosting Relevance
We live in a content world driven by the attention economy1.
Marketers are always looking for new ways to optimize their content and place it where th ...
Key Marketing Lessons from the MarketingExperiments Copywriting Contest
Key Marketing Lessons from the MarketingExperiments Copywriting Contest.
Last month, we asked you to write the most effective copy for a Consumer Repo ...
Marketing and Grilling Have More in Common Than You Think1
The same is true for your website, emails, content, and other marketing assets.
CMO tip: Do the “relevance check” when producing customer-facing mater ...
6 Roles You Need for Successful B2B Content Marketing2
6 Roles You Need for Successful B2B Content Marketing2.
This excerpt is a great example of the “full funnel” approach this book takes—encouraging B2B ...
Six Ways Thinking Like a Cartoonist Boosts Your Content Marketing2
You can say so much visually and with a simple caption and make people think, laugh and feel.
And humorous content is some of the most shared content ...
Supercharge Your Sales Funnel Velocity With Content1
Either way, I’ve got you covered—no charge—because either way, it’s all about your content.
If you do not have an accurate gauge on your velocity, the ...
Why User-Generated Video Content Ups Your Credibility1
When it comes to your business, videos can offer a great boost in exposure and engagement.
But why should the consumer trust you enough to click “play ...