Seven Content Types That Will Increase Leads and Conversions

Seven Content Types That Will Increase Leads and Conversions

Visual and interactive content, in particular, can increase not only clickthrough rates (CTR) but also conversion rates for many marketing campaigns, whether email signups, clicks on links, or sales of your product. Blog Posts A blog is one of the original types of content marketing, and it can be used to help promote most websites and online stores. Videos can be easily shared with potential customers through social media, in turn increasing traffic and views, thus leading to even greater conversion rates. Doing so will encourage engagement from people who are interested about your service or offering. Customer surveys are questions asked after a client has purchased a product. Off-site surveys may be conducted via social media or blogs that are related to your product or industry. They can visually engage, inform, and educate possible customers about your industry or specific products or services. With those points in mind, it's clear that an infographic requires a professional to pull of successfully, as design is crucial. Although such evaluations seem like merely fun for the audience, businesses can gather useful information about leads and sort out potential customers based on their interests and personality. But not all these content forms are required for you to be successful.

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If you want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing, you need to rethink your content strategy.

Various content methods generate leads. Visual and interactive content, in particular, can increase not only clickthrough rates (CTR) but also conversion rates for many marketing campaigns, whether email signups, clicks on links, or sales of your product.

Here are seven proven methods to help you increase your leads and optimize conversion rates.

1. Blog Posts

A blog is one of the original types of content marketing, and it can be used to help promote most websites and online stores.

One of the greatest benefits of a high-quality blog is its ability to boost a website’s search engine rankings by targeting keywords. A blog with solid advice that draws the attention of consumers can increase traffic to your website and help consumers decide to purchase your product or use your services.

To optimize your blog’s CTR and conversion rates, you may need to test blog post frequency, times to post, and content mix. As a starting point, post to your blog weekly during high-traffic times of the year and include a variety of text-only, infographics, and slide content. By testing a range of options, you can fully optimize your conversion rates.

2. Videos

Videos that explain your product or service can greatly increase your CTR and conversion rates, and they are much more effective than simply advertising your product on yet another YouTube video; after all, no one likes advertisements they’re forced to watch.

Your marketing video should either educate or entertain your audience and draw their attention to the product, preferably in the first 10 seconds. Your explainer video shouldn’t last longer than a few minutes, and it should try to keep the audience’s attention by piquing interest every 20 words or so.

Videos are an excellent way to connect with customers while clearly conveying your business’s value proposition. By giving prospective clients or customers a taste of the product, this visual medium can convince them that your product is worth their time and money.

Videos can be easily shared with potential customers through social media, in turn increasing traffic and views, thus leading to even greater conversion rates.

3. Interactive Quizzes/Trivia

Interactive quizzes are an amazing way to increase traffic and obtain new leads. To be successful, the quizzes must provide some form of entertainment. They must be engaging and linked to something extremely popular in today’s culture—such as popular television shows, movies, books, even foods. Quizzes should be intriguing enough to draw in potential customers and then give them a result based on, for example, trivia knowledge, allowing them the opportunity to share their performance with their friends.

By offering a quiz that caters to the individuals’ knowledge or interests, you can encourage people to follow or like you on social media, or even give you their email address. If you’re a mobile app maker, for example, you might test your audience’s knowledge on how to build…

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