Check out these 10 home builder brands that found creative ways to leverage social media. 10 of the Best Home Builder Brands to Follow on Social Media Social media is best for just that: being social. The more a user views this social media platform, however, the more the company gains a sort of brand leadership relationship with the potential client. Another great way to engage with people through Facebook is by responding to their comments. Wallmark Custom Homes does a great job of creating relevant boards with trending topics and resonant boards with their own images from projects. Shea Homes is harnessing the power of external links to build their SEO and increasing the number of places they can be found by potentially interested customers with their Pinterest strategy. Instagram might not be your top-product-selling platform as a Marketer, but it just may be your top-brand-selling platform. This brand cleverly takes the hashtag to the next level; when someone posts a picture on Instagram with their hashtag, Toll Brothers reposts ("regrams" for all you fluent Insta-tongues) the picture on their own profile as a feature. Social media strategy is not something that works alone in a vacuum. Starting a social media strategy for your own home building or remodeling business?
As Marketers, we strive to write valuable content, stand out from our competitors and target our audience in a unique and creative way. Leveraging social media is a great way to achieve all three of those goals.
However, if you or your client is a home builder or involved in interior design, it might be challenging to know what exactly to post and how to differentiate yourself from other brands.
Check out these 10 home builder brands that found creative ways to leverage social media.
10 of the Best Home Builder Brands to Follow on Social Media
Social media is best for just that: being social. Lennar Homes is the perfect example. Their Facebook page is personal – it’s not just beautiful pictures of amazing homes. They share pictures of first-time homeowners and other big milestones.
Not only can this increase their reach by tagging people and accordingly showing up in more relevant newsfeeds, but it also increases engagement. Neuromarketer Martin Lindstrom is willing to bet that “90% of all decisions are made subconsciously” with our emotions and seeing pictures of happy families elicits emotions way more than a picture of a beautiful spiral staircase ever will.
Social media offers companies the unique opportunity to give behind the scenes looks and sneak peeks to those who opt to follow them. This is an incentive, initially, to follow the company. The more a user views this social media platform, however, the more the company gains a sort of brand leadership relationship with the potential client.
David Weekley Homes does a great job of using not only images of the homes they build but also scenery of the area and a quick video tour of a recently built home. This adds another level of helpfulness and intrigue to potential clients viewing their profile.
According to Social Media Today, “online video has proven to be the most engaging and compelling form of content for social media users who watch and share thousands of them every single minute” — you don’t want to be missing out.
Another advantage to social media is the ability to connect with potential clients on a more meaningful level. On Houzz, for example, a home builder can follow anyone who is following them. This creates an opportunity to gain insight into what other information that user has available on Houzz and also to open a dialogue.
Fischer Homes, for example, is following not only design studios and construction companies. They are following homeowners. With this simple strategy, Fischer Homes is able to collaborate on projects with people who are openly creating project boards on Houzz — practically begging for a remodeler or home builder to reach out to them!
4. Habitat for Humanity International (Twitter)
Looking for a great example of how to engage on Twitter? Check out Habitat for Humanity International. It’s easy to shoot out a couple tweets and cross your fingers that you’ll become an overnight sensation.
But unless you’re Lady Gaga, this probably won’t get you very far. Habitat is great at using hashtags to draw already interested viewers in, posting correctly sized images for these viewers to connect with and relate to, and then a link to their blog to pull people to their website.
According to Buffer, “tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.” The ultimate goal of social media is to pull a potential client to your website to…