Tag: AdSense
How to Add Adsense to Your Website
What is Google AdSense?
It’s a free way for websites to make money by displaying targeted Google advertisements on their sites.
How AdSense works AdSe ...
Setting Up ‘Promotions’ in Google Shopping
What if you could get custom offers featured on your listing, such as this example from Bowflex, below?
It’s a good way to move past the typical compo ...
Evolving Keyword Research to Match Your Buyer’s Journey
The Buyer’s Journey - Holiday Purchase The above table illustrates the sort of queries or terms that consumers might use at different stages of their ...
Google Ads: ‘Exact Match’ Keeps Getting Less Exact
The change had three components: Function words such as “in,” “a,” “the,” and “to” could be ignored by Google in queries or in the exact match keyword ...
Success with Google Shopping, Part 4: Tracking Sales
The previous installments are: Sales Tracking It’s important to track sales from any advertising campaign, including Google Shopping.
Tracking Explain ...
Google Ads Expands Headlines, Descriptions, Characters
For many years Google Ads (formerly AdWords) allowed 25 characters for a single headline and two lines of description text at 35 characters per line.
...
Native Advertising, Content Marketing and Sponsored Content: How can Marketers Best Take Advantage of What’s Out There in 2017?
Native Advertising, Content Marketing and Sponsored Content: How can Marketers Best Take Advantage of What’s Out There in 2017?.
Content marketing, sp ...
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