Tag: Baby boomers
Content Marketing for Baby Boomers
This group of potential customers can be reached with content marketing via Facebook, YouTube, and internal blogs.
There are, nonetheless, some trends ...
Tap Into Baby Boomers’ Buying Power With These 5 Easy Website Tricks
Millennials may be leading the way in the ecommerce industry, but other age groups are not that far behind.
Over the years, I have sold thousands of l ...
Ask a Content Strategist: How Do You Market to Baby Boomers?
Over the past year, I’ve had a number of content strategy projects that focus exclusively on the baby boomer market.
According to engagement data, the ...
7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)
Whether you’re marketing to baby boomers or teenagers, your content should always have proper formatting that’s suitable for each audience.
Make sure ...
The Surprising Online Marketing Method Most Consumers Prefer
Recognizing and tailoring campaigns to meet these distinct needs and behavioral differences will not only allow businesses to find the fitting medium ...
Close the Generational Gap with a Smarter Social Content Strategy
Author: Lizz Kannenberg / Source: Entrepreneur
There’s a common assumption that social media adoption has plateaued as we approach the mi ...
Forget Millennials. 7 Reasons Why Baby Boomers Are the Ideal Target Market.
Author: Neil Patel / Source: Quick Sprout There’s a lot of buzz about millennials today and how to market to them.
Marketers often tell yo ...
Failure and Authenticity: Why Millennials Succeed At Marketing
Author: Oren Boiman / Source: Entrepreneur
Business leaders who have come of age in the context of a connected social world have a drasti ...
Why Facebook Should Be Worried About Other Social Networks
Author: Craig Davis / Source: The Content Strategist Early social networks had life spans like house flies. Friendster enjoyed a brief run ...
I’m A Gen Xer — Here’s Why You Should Stop Ignoring Me
Author: Jarrod Walpert / Source: Entrepreneur
In a society obsessed with millennials, I’ll just say it -- I’m a Gen Xer.
All gasps aside, ...