Tag: Brand
Esports Videos Attract Billions of Views (and Lots of Brand Opportunities)
Once upon a time, I wanted to be a video game journalist.
Esports Is Big… And Is Only Getting Bigger If 650 million total views in the last year wasn’ ...
This Entrepreneur Borrowed $125,000 as a Teen, Then Used It to Build the $1 Billion Jersey Mike’s Brand
When Smith had heard his quarterback was coming over to talk on a Sunday, he thought Cancro must be in trouble.
Cancro explained he'd missed all his c ...
6 Tips on How to Engage Your Customers Through Social Media Strategy
Moreover, if your customers are B2B, LinkedIn is a platform that’s only growing in importance.
Based on my experience advising entrepreneurs on how bu ...
YouTube ads found on extremist content channels, reigniting company’s brand safety issues
After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing ads alongside e ...
Marketing With Content: The Next Step for Brands
And every time, without fail, the interviewer asks me, “What is the definition of content marketing?” Over the years, I didn’t care much about the ans ...
Digital Marketing News: CMO Diversity Shortfalls, Goo.gl Retirement, Facebook’s New A/B Tests
Brands Fail to Meet the ANA’s Diversity Goals, Too Progress has been strong in CMO gender balance while ethnic diversity continues to face significant ...
5 Steps to Strategically Reboot Your Brand’s Content Marketing
Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to ...
Grassroots Marketing: How to Grow Your Brand Organically With Captivating Content
They started as grassroots campaigns.
And anyone can start a campaign this way.
You can find a laundry list of issues just like this one in communitie ...
How to Get Your Customers to Recommend Your Brand to Others
Acquiring a new customer can cost you six or seven times more money than retaining your current customers.
Even smiling when you’re talking on the pho ...
What Virtual Reality Can and Can’t Do for Your Brand
Here’s a closer look at what VR can and can’t do for your brand.
What Virtual Reality Can Do 1.
Sample a product Augmented reality lets consumers samp ...