Tag: Brand
Be the Best Answer: 5 Steps to Grow Influence for Your Brand
Both of these brands build their own influence with audiences they’re trying to reach and engage by partnering on content with influencers that alread ...
4 Simple Ways to Grow Your Brand on Instagram
Having a smart mobile marketing strategy is an important part of building your personal brand online.
Instagram is one of the most widely used network ...
How to Build a Better Brand With Human-Centered Design
Creating authentic content takes time.
That means marketers are expected to create unique and timely content to help to connect with real customers.
T ...
The Secret to Measuring the ROI of Brand Sentiment
At the Cannes Festival of Creativity this past summer, I sat down with Gansca and Griffin to discuss the science of brand sentiment, how the world’s m ...
How and When Brands Should Chime in on Important Issues Such as #MeToo
Over the past few months, we’ve seen a number of major movements and initiatives take shape and quickly escalate with the power of social media.
Of c ...
YouTube: We’ve manually reviewed 1M+ videos to improve brand safety processes
Since announcing efforts to restrict violent extremist content in June, YouTube released an update on their brand safety initiatives this week.
The G ...
Struggling to Market to Millennials? Here Are 4 Tips That Can Help.
Recognize the new brand loyalty.
Back in the day, loyalty meant coming back to the same brand time and time again, almost in default mode.
Now, brand ...
Side Hustlers: Find Out How to Build a Powerful Brand That Your Customers Will Love
Sign up to our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips.
Y ...
How adidas Put Culture at the Core of Their Content Marketing Strategy
Frank and his team created Gameplan A, a content hub that expresses the company’s culture.
The content on Gameplan A clearly says, “This is what we a ...
Infographic: The Science of Brand Voice
Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create?
It’ ...